The MushroomGrower
A Marriage Between Science and Art
The definitive 1,500+ page two-volume guide from nearly two decades of commercial cultivation at Southwest Mushrooms in Phoenix, Arizona.
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PRE-ORDER NOW — $499The Complete Package
Everything you need to master mushroom cultivation — books, audiobooks, video library, tools, and community access.
What's Included
$819 Total Value — You Pay $499
- Both Volumes (1,500+ pages)$299
- The Mushroom Grower Audio Series (9 hrs)$149
- A Journey Into Mycology Audiobook (2.4 hrs)$49
- A Journey Into Mycology PDF$29
- Legacy Video Library (46+ hrs)$149
- Substrate Calculator + Recipes$29
- Contamination ID Guide$19
- 500+ Cultivation Photos$49
- 1 Month Skool Community Access$47
Complete Digital Bundle
Instant access to everything
11+ hours of audio • Instant PDF downloads • Lifetime access
Hardcover + Digital Bundle
Everything above + printed 2-volume set shipped
Ships worldwide • Premium hardcover binding • Signed by author
See What's Inside
Facility Design
The single most overlooked aspect of mushroom cultivation is airflow design. Most growers focus on temperature and humidity while ignoring the invisible killer: stagnant air pockets.
Built From Real Experience
Not theory. Not recycled information. Real systems from a real commercial operation.
What Makes This Different
Written From the Facility Floor
Every technique was developed and tested in a real commercial operation.
No Theory Without Practice
Step-by-step systems with exact measurements and timelines.
Built for Scale
From a single tent to a 10,000 sq ft facility.
Complete Operating System
Buildout to harvest to sales - full business operations.
The Complete System
Everything needed to build and run a commercial mushroom operation — organized around the exact workflow used in production.
Facility & Buildout
Design, airflow, clean workflow, equipment selection, and scalable layouts.
Cultivation Systems
Sterile technique, spawn, substrate, incubation, fruiting, and harvest.
Species & Production
Commercial methods across the primary gourmet species and environments.
Business Operations
SOPs, scheduling, staffing, sales, and production planning.
Legacy Library
A companion archive of real facility footage and reference materials. This is not the book — it's the optional visual add-on for growers who want to see the systems in action.
- Video clips from the original Southwest Mushrooms facility
- Reference photos and visual troubleshooting
- Searchable material to reinforce the two-volume set
Meet Michael Crowe
I'm Michael Crowe, founder of Southwest Mushrooms in Phoenix, Arizona. I've been growing mushrooms since 2006 — that's 18+ years of learning, experimenting, and refining my craft.
Phoenix presents unique challenges for mushroom cultivation — extreme heat and low humidity. Over the years, I've developed techniques specifically adapted to these conditions and supply local restaurants, farmers markets, and health food stores.
Now I'm documenting everything I've learned in The Mushroom Grower — the book I wish existed when I started. Practical techniques and real-world experience from nearly two decades of cultivation.
The Journey
Started Growing
First experiments with mushroom cultivation began.
Southwest Mushrooms Founded
Established the farm in Phoenix, Arizona.
Expanded Operations
Built a dedicated climate-controlled grow facility.
Writing The Book
Documenting everything I've learned in The Mushroom Grower.
"If I can build this in Phoenix with 110F summers, you can do it anywhere. I wrote this book so you don't have to make the same mistakes I did."
— Michael Crowe
Don't Miss This Opportunity
1,500+ pages of real commercial cultivation systems. 28 chapters covering everything from sterile technique to business operations. Available March 4, 2026.